Brief
Designed a beer label to promote Rocksteady Brewing Co.'s image and style of beer.
Concept
This is a collaboration with Keith Rossen. The illustration was done in Illustrator and the background and typography in Photoshop.
The name "Straight Edge" is known for a group of people in the punk community that do not drink or take any drugs, but still enjoy going to the same concerts as others. We used a straight edge blade in the form of an X to represent this group. The irony of this label is that it is for beer.